Use our market selection services to find essential information for selecting a new export market.
Preparing for new markets
Note: NZTE staff will assess your business plan to determine the services most appropriate to your needs. These services may include customised research such as:
- A market structure report: will typically include information that will help you determine the potential for your product or service in a new market.
- A regulations check: to help you establish whether your product or service will comply with market entry regulations and standards
Read more about each service on the New Zealand Trade and Enterprise web site.
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Export statistics
These monthly reports prepared by Statistics New Zealand include New Zealand trade data by:
- Top twenty markets
- Fastest growing export markets
- exports by region
- exports by sector
Download export statistics on the New Zealand Trade and Enterprise web site.
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Market selection checklist
Selecting which markets to enter can be one of the most challenging parts of exporting. You may already have a preference based on knowledge of your product or service, world trends in your industry or your intuition about potential new markets. However, it makes sense to test and confirm your preference using a mix of formal and informal measures.
The market selection process requires you to:
- collect information about potential export markets
- make comparisons
- make decisions.
Download our Market selection checklist (PDF, 44KB) for tips to assist with market selection.
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Using and selecting eMarkets checklist
Electronic marketplaces are important tools for companies to consider when conducting international business.
Deciding whether an emarketplace is a suitable channel for your business can be a difficult process, which is why we have provided you with a checklist of issues to work through, including:
- Relevance - what are the different types of emarkets and what are the various ways they can be used?
- Readiness - is your business ready to use an emarket as an additional sales channel?
- Selection - how do you go about selecting the right emarketplace?
Download our Using and Selecting e-Markets Checklist (PDF, 147KB) for tips to assist with market selection.