New Zealand’s consumer products sector, which developed in response to domestic demand, experienced considerable rationalisation during the economic reforms of the 1980s and 1990s. However, many successful companies have emerged from this period and today have flourishing export business particularly in niche markets.

Clothing manufacturing is a significant and important industry for New Zealand. Designer fashion, outdoor apparel and childrenswear have been identified as sectors where New Zealand is globally competitive. 

Successful footwear manufacturers have either created niche markets for themselves or been innovative and creative in fashion design.

The outdoors equipment and apparel export sector has also flourished since the 1980s, boosted by the dramatic rise in adventure tourism to New Zealand and from the success of sports people and adventurers.

A wide range of giftware, craft, toys and games are exported globally, and several New Zealand companies enjoy international success in the manufacture and export of textiles.