New Zealand is a destination offering a holiday experience like no other in the world today. Its unique culture, passionate people and innovative adventure activities take place within a dramatic and diverse landscape, creating a compelling attraction for nearly 2 million people each year.

Tourism to New Zealand plays an integral role in the New Zealand economy. More than 2.3 million overseas visitors come to New Zealand and spend an estimated NZ$6.3 billion in foreign exchange annually. Tourism has also emerged as a major employer in New Zealand, accounting for one in ten jobs.

Tourism New Zealand markets New Zealand globally through the ‘100% Pure New Zealand’ campaign, with its vision to make New Zealand the ultimate destination.

For more information on why New Zealand is such a compelling tourism destination see www.newzealand.com.