DUBAI: As many world economies move into slower growth phases, or even recession, Middle East markets continue to develop at a phenomenal pace.

Periodicals and newspapers announce, almost on a daily basis, new projects and the cumulative extent of these is captured in the following recently published headlines:

“GCC real estate projects under construction worth over AED 8.8 trillion”

“MEED Projects now tracking over US$2.4 trillion worth of projects in Middle East”

“USD 3.63 trillion being invested in Middle East Travel & Tourism including infrastructure”

What ever the numbers are, there is no disputing the current level of investment in the Middle East into real estate, roading, energy projects, air and seaports including marinas, and industry such as aluminium smelters and steel mills, is moving at a pace never previously experienced in the history of the world.

This massive construction activity means potential opportunity for construction companies and sub-contractors from many parts of the world. This includes a number of New Zealand export and service based companies.

The Big 5 trade show held in Dubai annually attracts over 2,500 exhibitors and in excess of 50,000 visitors from all parts of the globe. It is the annual opportunity for exhibiting companies to showcase their capabilities to buyers in the Middle East.

The number of New Zealand companies exhibiting and attending has steadily increased year-on-year. In 2008 there are expected to be over 25 New Zealand companies participating.

These companies include enterprises engaged in external and internal wall cladding, roofing materials, engineering components, composite reinforcing bars, building safety equipment, plastic staples and a host of other product and services.

In conjunction with Tradex and the Employers' and Manufacturers’ Association (EMA), New Zealand Trade and Enterprise (NZTE) is looking to add value to the efforts of New Zealand companies attending the show by arranging supporting events.

These events give attendees practical assistance in ensuring product and services are presented to the market in an appropriate manner.

Thursday 16 October - Onshore workshop including an address from the Middle East Business Council. Also, details on how to pitch your product and services, and an overview of conducting business in the Middle East.

Sunday 23 November - Pre-show in-marketing briefing featuring overview of Middle East construction industry; getting paid in the Middle East from a banking perspective; and setting up a business in the Unite Arab Emirates from a legal point of view.

Monday 24 November - A tour to the offices of Dubailand - a 300-hectare USD65 billion development of theme parks; culture and art; science and planetariums; sports and sports academies; wellbeing and health; shopping and retail; and resorts and hotels. There will also a brief visit to Meydan, another Dubai mega development.
 
Tuesday 25 November - A cocktail party at one of Dubai’s leading beachside hotels where people can meet local dignitaries as well as mix with fellow Kiwi business people. 

NZTE also works closely with Tradex who provide presentation space and other services for New Zealand and Australian participants and the EMA Northern  who have in past conducted trade missions to coincide with this event.

For further information contact Tim King, client manager, business services, NZTE, Auckland. Alternatively, contact Peter Burt, market development manager, specialised manufacturing, NZTE, Dubai.

Contact NZTE’s Auckland office.